Experience and Skill Set

What I Bring to the Table

Throughout my career, I have developed a diverse skill set and deep expertise across various creative and technical disciplines. My experience spans multiple industries, allowing me to deliver impactful solutions that align with business goals and brand strategies. Proficiency in a wide range of software tools and platforms has enabled me to execute projects efficiently while maintaining high standards of quality and innovation. Below is a summary of key skills, software proficiencies, and professional experiences that contribute to my success in creative leadership and execution.
 

Creative/Production Software

• Adobe Creative Suite

  • Photoshop

  • Illustrator

  • InDesign

  • Acrobat

  • Bridge

  • Audition

  • XD

  • Premier Video software

    • VO vendors

    • Royalty Free Music (College AA in music)

• Figma

• Getty Images/Video (among other royalty free platforms)
   

Other Creative Software

• Canva

• Asana

• ProofHQ (phasing out) and Ziflow

• Lucid Charts

• Google Suite

  • Docs, Sheets, Slides, Drive, and more

• Google Search Console

• BrandFolder

• Campaign Monitor

  • Other ESPs as needed

• Eventbrite

  • A few smaller event/ticketing platforms

• Zoho Forms

​

AI Software

• ChatGPT

• Leonardo

• DALL-E 2

• Adobe AI generation within their software

• Firefly

• Suno

• Others as the platforms develop to the needs of a designer/copywriter

Photography/Videography

• Canon professional camera - Expert

• Set and art direction for contractors

• VO Development - Interviews, editing, audio correction

• Scripting

• Editing

• Art direction for video capture and sets

• Social media reels/video posts/ads
   

Website Development and Platforms

• UI/UX development

• Flowcharts

• eCommerce (20,000 to 80,000+ products)

  • Taxonomy

  • Product Data

  • Promotional Cycles

  • SEO Content

• Wix and other template based services

• BuilderIO

• Piranha

• Several Proprietary eCommerce CMS platforms

• Google Search Console

• Website SEO

• ADA Compliance (as much as possible)
   

Social Media

• Facebook - Expert

  • Instagram Account Integration for ad spends

• TikTok - Intermediate

• YouTube - Expert

• Vimeo - Expert

• Eventbrite - Expert

• Digital Ads (Google)

  • Targeted landing pages
     

Product Package Design

• Packaging for 9 distinct brands/categories (8000+ SKUs)

• On product branding

• Work within provided dielines/specifications

Print literature

• Catalogs up to 100 pages

• Presentation packets

• Brochures

• Flyers

• Posters

• Corporate stationary

• Targeted/Personalize Mail campaigns

• Magazine Trade Ads

• 4 color print process

Trade Show

• Booth Design including booth structure consultation

• Graphics production

• B2B and B2C

• Branded giveaway swag

• Large event graphics

• Directional or Informational signage

• Promotional materials

Logo Design

• B2B and B2C 

• Corporate logos

• Product logo/branding

Experiences/Skills

• Manager of 13 creative positions (Copywriter, Designer, Video and Photography, Front end developers, logo design, UI/UX)

  • Development of younger talent

  • System and Processes developed for maximum efficiency and premium deliverables

  • Able to work with a large group of professionals, guide and work with diversity of personalities, maintain esprit decor

  • Brainstorm sessions for the best outcome of the project

  • Work with key remote employees and contractors for over 20 years

  • Allow creative personnel to develop ideas within the parameters of the project. Work with them for refinement or adjustments as needed,

• Assessing time and costs to stay in budget

  • Initial estimate research and documentation​

• Working with a large team of professionals

  • Upper management

  • Account Managers

  • Project Managers

  • Vendors

  • Contractors

• Project development

  • Brainstorming

  • Concept boards

  • Website flowcharts

• Vendor qualification

  • Print

  • Web

  • Digital

  • Advertising 

  • Photography/Videography

  • Large signage, interior and exterior​

• Client Presentation

  • Concepts

  • Logo/Branding

  • Brand Collateral

• Public Presentations

  • Workshops

  • Clinics

  • Panel discussions

• Branding

  • Products

  • Company/Identity/Definition of key areas

  • Style guide development

• Customer Loyalty programs

  • Launch or refresh older programs

  • Promotion

  • Reward/Informational Dashboard Promotion

  • Engagement/Reengagement Campaigns

• Event Development, Trade shows and Promotion

  • Set and publish event style guide along with common creative elements for use by vendors, other contracted companies

  • Directional signage, etc. based on floor plans

  • Large celebrations (Customer based sales, brand anniversary, etc.)

  • Trade show creative management