Project Overview

 

For this comprehensive branding project, we developed a cohesive and dynamic visual identity for the leading company forest products company in the US. This involved creating a distinctive logo and corporate identity that captured the brand's essence and values. We designed compelling advertising materials and a new trade show floor layout to captivate and engage the target audience. Additionally, we crafted product wraps and truck graphics, ensuring a consistent and professional look across all brand touchpoints. High-quality photography was integrated into these efforts, enriching the brand's visual narrative. Sales materials, employee education resources, and company apparel were also developed to maintain a cohesive and professional brand presence.

 

To enhance the company’s online presence, we designed a user-friendly, visually appealing website. The site featured an intuitive search function, a comprehensive library of informational flyers and engineering documents, and a detailed job listings section. Integration with a CRM system facilitated seamless management of customer relationships and interactions. We also developed social media strategies and designed email campaigns to increase engagement and outreach. This digital strategy, combined with the robust web design, effectively supported the company’s operational needs while delivering a positive and efficient user experience.

 

This multifaceted approach ensured a seamless and unified brand experience across all platforms and mediums, significantly boosting the company's market presence and identity. Roseburg moved their creative efforts in house in 2020, however much of the existing assets from our team is still utilized in their marketing collateral.